The social sector is often given flack for not jumping on the bandwagon fast enough when it comes to new technologies, and especially, social media. But when resources are strained, tweeting your latest innovation sometimes seems like the last thing on your mind. Times, indeed, are a-changing. Everyone, everywhere, in whatever industry, is taking social media seriously. (And often, too seriously.)
To those who care (or pretend to care): it’s been ordained that Pinterest is the web’s latest social media darling. Of course, Fancy, Pinterest’s potential rival, is also getting a lot of love lately, however, Fancy focuses on, well, selling. Products are the name of the game with Fancy, whereas Pinterest’s platform more easily allows for the sharing of ideas.
When it comes to social good, however, Pinterest isn’t exactly a mecca of sharing. In early February, Mashable rounded up 15 of the Most Popular Pictures on Pinterest. This was it in a nutshell: baked goods, sappy quotes and wedspiration (wedding inspirations, duh). But socially oriented Pinterest accounts are out there. And there are more than this list, obviously. But here are a few that the Social Business Pinterest account follows, likes and repins.
What? Spicy kimchi stew recipes, out-of-this-world environment-friendly architecture concepts and “the most craptastic urban rebranding efforts ever” (Grist’s words, I swear).
What’s the cause? The environment—and the independent journalism industry that cares about it.
What to expect? All green everything.
Notable board? This made us LOLZ
What? This social business pins the best of their hypervisual tees, circle scarves and bags.
What’s the cause? Recycling excess t-shirts while creating jobs by collaborating with the worker-owner cooperative Opportunity Threads.
What to expect? Fun mixed with sass. My bet is that their “Glenn Beck is a moron” printed bag will take off faster than you can say “ASAP.”
Notable Board: Repat Roadtrip
What? A mix of sweet-and-simple quotes, social innovation reads and visual explanations of why the non-profit does what it does—and does it well.
What’s the cause? A network and hub for entrepreneurs, students and investors looking to build innovative solutions to global issues.
What to expect? Inspiration. I know, I know, Pinterest is supposedly alllll about inspiration, but Echoing Green’s boards, from ‘Intriguing Infographics’ to ‘Social Innovation’ and ‘Purpose,’ are aimed to rouse you toward action.
Notable Board: Social Innovators Collective
What? The range here is broader than broadway. Everything from marketing posters from the organization itself to film recommendations and facts. Unlike smaller social business and nonprofit Pinterest accounts, Amnesty predominately pins their own content.
What’s the cause? You already know: Amnesty is the biggest human rights organization in the world.
What to expect? Variety.
Notable board: Little Activists
What? Surfing, skiing, hiking. Repeat.
What’s the cause? Working to make travel local, ethical and sustainable.
What to expect? Photography so trippy you’ll think LSD made a comeback.
Notable board? Morocco Planning