sustainability « Social innovation meets business revolution

By Editor of SocialBusiness.org

At the end of November, Business Fights Poverty wrote a post called “Unlearning to innovate: 7 steps entrepreneurs need to know when getting into inclusive business.” I’m not one for New Year resolutions, at least not anymore, but there certainly is something about a new year that brings change, well, at least a desire for change. And, despite my greatest fears, I’m always one for change. However small and also however overwhelming. Dr. Fernando Casado Cañeque, Director, Centre of Partnerships for Development outlined seven steps for unlearning when it comes to social business: “First step: The world is limited. There is only one earth; Second step: Population growth is the biggest challenge in our history; Third step: Profit is not revenue minus costs; Fourth Step: Organizations are obsolete; Fifth Step: The challenge is not to have ideas, but to implement them; Sixth Step: Talent evolves and migrates; Step Seven: Opportunities have moved.” Why is it important to unlearn? Can’t we jsut learn? Or relearn? Cañeque got into why unlearning is an important part of social innovation as a whole:

It is typically in crisis situations when the absence of political leadership becomes most evident. In such situations, it is also when social innovation becomes most needed.

However, as a concept, for innovation to be really social, it should challenge current thinking models and recognize that present decision-making parameters have not been adequate for solving global challenges. That is why it is now so necessary to start unlearning as a reflective method for critical inquiry, so we can fully analyze the limits of management promoting transition towards more inclusive and sustainable development.

We need to unlearn in order to innovate. This proposal presents seven steps that will help the unlearning process towards social innovation, enabling entrepreneurs to generate new business models in times of crisis that are more inclusive and sustainable.

When it comes to those dreaded “New Year’s resolutions,” they’re almost always individual. And of course, guided by the market, marketing and consumerism. I will go to the gym. I will be kinder. I will eat more local foods. The necessary “we” is almost always lost. But the “we” is what makes things complicated and heavy. A “we” is somewhat dependent on other people, on their actions and non-actions. Unlearning, when it comes to social business, has a communal aspect that requires for a creation and re-creation. There are countless — and I mean, countless — steps that could be added to Cañeque’s list. Some, perhaps, more necessary than others. At the same time, however, what is essential is a mind that is open to throwing certain ways of doing things out in the garbage.

By Tom Rippin, CEO of On Purpose

On Purpose believes that for social enterprise to fulfil its potential, it is critical for it to attract and work with the very best people. Many organisations are currently researching new forms of financing for social enterprises or helping social entrepreneurs start up new ventures, but too little effort is being concentrated on attracting and developing high calibre talent to help manage and grow later stage social enterprises.

At the same time, there is huge interest out there, especially amongst professionals in their 20s and 30s who want to work in social enterprise and see it as a promising alternative both to shareholder-driven capitalism and to traditional, philanthropy-dependent charitable approaches.

On Purpose is a leadership programme for the next generation of leaders who will use the power of business to help solve society’s biggest problems. We believe that if we find the most inspiring people, provide them with the right experience, training, support and networks, then great things will happen. On Purpose recruits professionals with at least two years of work experience into a one year, full-time programme that provides this and so kick-starts their careers in social enterprise.

It is a full-time, 12-month leadership programme that combines paid on-the-job experience with a world-class training and coaching support structure. The programme participants (“Associates”) are high-calibre individuals from a variety of backgrounds who show commitment to a career in social enterprise.

During the programme the Associates:

Complete two 6-month work placements, that provide real-life, on-the-ground work experience in return for a modest salary from the placement host
Spend half a day each week on a “mini social enterprise MBA” delivered predominantly by professionals from third-party organisations
Receive regular 1:1 mentoring and coaching from experienced professionals to support them in delivering value to their host placements and in planning their career beyond On Purpose

After the programme, Associates find a job in one of their two work placements or in another social enterprise or return to a more traditional corporate, public or charity organisation to which they will take a social enterprise way of thinking. In this way, On Purpose is developing a committed and influential network of alumni who are working on sustainable solutions to the world’s biggest problems across all sectors.

Managing a social enterprise is more complex than managing a solely commercial or solely charitable organisation and yet talent processes in this space are dangerously under-developed; as a consequence many people struggle to find meaningful jobs in this space, and many social entrepreneurs lack the fellow managers and leaders who can help them scale to sustainability.

At this critical time in the evolution of the social enterprise space, it is more critical than ever to attract the best and brightest talent to help innovate, manage and, crucially, scale the social enterprises around the world.

On Purpose helps young professionals realise their aspirations of embarking on a career that allows them to “do well whilst doing good” and in so doing helps secure the future success of the social enterprise space.