women « Social innovation meets business revolution

By Editor of SocialBusiness.org

Due to the nature of my current projects for Social Business, I have been thinking quite a bit about women’s position and role in and round social entrepreneurship. This blog post more generally spans a greater trend, that is, women as consumers and creators of consumer products. Women shop. There have even countless studies about women and their viability as a marketing demographic.

In North America, we are exposed to a plethora of images, ads, media and messaging. A lot of it is directed at women. Buy this lipstick. Buy these diapers for your baby. This cleaning product is safest for your family. Lose weight by incorporating probiotics and antioxidants into your diet. How, then, do social entrepreneurship and consumerism (and advertising for consumerism) fit into the picture? (I’ve written more thoroughly about “The problems with so-called ‘conscious consumerism'” in the past if you’re interested to read that.) Clayton Reeves for Gaebler Ventures writes more positively about of consumerism “as a movement” and offers the following advice for entrepreneurs: A holistic approach that can avoid any of the common pitfalls of unethical marketing can save your company the hassle of dealing with customer complaints. Also, having a happy customer base will only create more growth opportunities for the company.

So, ignore trends in consumerism at your own peril. It’s a phenomenon that can impact your organization’s bottomline profits – for better or worse depending on your response.

Of course, what I’m saying nothing new in the grand scheme of things. But what I’m interested in is how social business captures this kind of messaging. Do they? Does it work? What are the implications? Many social good products are targeted at women.

In social entrepreneurship, there’s more to it than mere advertising and messaging. Gender is often built into the business model itself. And most often with those darn good intentions in mind. For Canadian social entrepreneur Barb Stegemann, her mission and means by which she seeks making it happen are explicit. Her aim through her social business The 7 Virtues is to harness North American women’s buying power in order to foster social change in less-industrialized countries. The idea for her business sprouted from her book, The 7 Virtues of a Philosopher Queen. In the United Kingdom, “Social enterprises are a natural home for female entrepreneurs and have more women on their boards than FTSE 100 companies. A quarter of social enterprises are owned by women, almost double the number of those running small private businesses,” according to Social Enterprise UK. Here is what I’ve been hinting at all along when it comes to the proliferation of women-focused for-profit social good products: are women more giving? Or just better shoppers? And perhaps more interestingly, does it matter? Certainly probably not to the social businesses profiting (socially and financially). But it says something about the rest of us and the state of buying to give.

By Editor of SocialBusiness.org

The worlds of business and entrepreneurship, like most worlds or the world, are exclusionary for women. Women find it harder to advance in business and in entrepreneurship, harder to find resources and financial support. What do we make of programs like Young Female Entrepreneurs and Girls Who Code? What are the impacts of these types of support systems, programs and women-only incubators? One question I have, as someone who has been writing about social businesses for over two years is this: are there more women or men starting social businesses? SocialBusiness.org is working on an ebook about women who have started their own social businesses and certainly, there are many in a breadth of different industries. Some of them cite their gender as a problem and some do not. It’s possible also that some may not be able to discern any disadvantages they may have had as women, that is, the relationship may not be visible. I struggle with the desire to represent women and their efforts but not consider “women” as a genre in itself. In a similar vein, a New York City music artist, Le1F, recently gave an interview to the Toronto-based weekly newspaper, Now Magazine and said that “queer rap” isn’t a genre even if he is indeed a queer rapper. Women-only art shows are common as well. But more than that, are they necessary toward creating a more equal society? So while marginalized groups need exposure because of the dominance of men in a lot of industries, is there another way to group people, as critics and writers tend to do? A way that validates the work they do in and of itself? We seem to think it’s okay to target people in less-industrialized countries on the basis of their gender. Solar Sister, which works in sub-Saharan Africa, and Skateistan, which works in Kabul, Afghanistan are two examples of this. And of course, the dual hyper visibility and invisibility of women in the Third World means that there are a slew of studies on how improving the lives of girls and women is the panacea to “development.” Think of the Girl Effect. I’m in no means discrediting this type of research but I wonder what impact this has on women in the industrialized world. What kind of businesses do women start? How do they differ from men? What are the societal improvements that can occur with financially supporting women entrepreneurs over men? Allyson Hewitt wrote an opinion piece for SEE Change magazine on the role of women in social entrepreneurship. I’ll end with her words, which elucidates the challenges and also offers some sense of optimism:

Are women uniquely positioned to take on these complex leadership challenges? I believe we are, but it won’t be easy. As a student of women’s studies in the 1980s, I really thought so many of our battles had been won, and there is no contesting the fact that significant progress has been made, but every now and then we are struck by reports from journalists, police officers or the judiciary condemning women who are victims of rape or sexual assault. We are reminded that we can’t take anything for granted, that our positions as leaders must continually be earned, that there are many who would ascribe to us a certain role in society – not necessarily a role we see for ourselves. We need to name these and confront them. We need to take the power that will allow us to redefine success.

There are many tools and resources available to support social entrepreneurs but there is still a lot to do. We need to create an enabling and regulatory and legislative framework; we need to increase access to capital (from grants to loans and even equity); and we need to promote a world that understands sustainability as having embedded financial, social and environmental components.